MOBILE ADVERTISING

TAKE ADVANTAGE OF THE FABULOUS LEVER OF GROWTH THAT IS MOBILE!

The development of digital has led to a multiplication of points of contact and channels which leads to a complexification of the customer journey, and the mobile is indisputably part. In fact according to Google, on average a mobile will be consulted 250 times per day by the user and the search on mobile now exceeds the search from the desktop.

A study by the FPS Economy showed that 97% of Belgians between 16 and 74 years old have used a mobile phone in the last three months and 71% of Belgians use it to surf the internet! If on a laptop, the percentage is 77%, the proportion between the two continues to decrease. Mobile traffic is growing every day at the expense of computer visits, which are steadily declining in all countries and industries. The mobile is, indeed, its highest historical level in Europe. Some predictions even indicate that between 2016 and 2019, mobile internet will be by far the main driver of advertising growth across all channels. 

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